Beyond the Email: Why Your Store Needs WhatsApp Order Updates

Jul 22, 2024 · 5min

Why WhatsApp is Superior for Order Updates
Key Touchpoints to Automate

The moment a customer clicks “buy” is not the end of their journey; it’s the beginning of their experience with your brand. While email confirmations are standard, they often get lost in cluttered inboxes. To build real trust and reduce anxiety, you need to meet your customers where they are: on WhatsApp.

Automated WhatsApp notifications for order status provide the instant, high-visibility communication that modern customers expect.

Why WhatsApp is Superior for Order Updates#

Unbeatable Open Rates: With a 98% open rate, your message is almost guaranteed to be seen.
Reduce Support Tickets: Proactively answering “Where is my order?” (WISMO) questions cuts down on repetitive support inquiries.
Build Trust & Loyalty: Timely updates show you care about the customer’s experience, encouraging repeat business.

Key Touchpoints to Automate#

1. Order Confirmation#

Instantly confirm that the order was received successfully. Include the order number and total amount for their records. This provides immediate peace of mind.

2. Shipping Notification#

Send a message the moment the order is fulfilled. If you have it, include the tracking number and a link to the carrier’s website.

3. Delivery Confirmation#

Notify the customer as soon as their package is marked as delivered. This closes the loop and helps prevent “lost package” claims.

4. Feedback Request#

A few days after delivery, send a friendly message asking for a review. A direct link to your product page makes it easy for them to share their thoughts.

Respect the Conversation

While WhatsApp is powerful, don’t spam your customers. Stick to essential, value-added notifications related to their purchase.

Ready to Wow Your Customers?#

With Whatsappier, you can set up these post-purchase automations in just a few clicks. Connect your e-commerce store and start building a customer experience that drives loyalty and repeat sales.

➡️ Get started with Whatsappier today!