WhatsApp is more than just a tool for order updates; it’s a powerful marketing channel with direct access to your most engaged customers. Because it’s a personal space, marketing on WhatsApp requires a thoughtful approach.
Here are 7 effective campaigns you can run with Whatsappier to drive sales and engagement without feeling spammy.
1. New Product Launches#
Give your loyal customers first dibs on new arrivals. A simple message with a high-quality product image and a direct link to the product page can drive significant early sales.
2. Flash Sale Announcements#
Create urgency with time-sensitive offers. WhatsApp is perfect for flash sales because of its instant delivery. Announce a 24-hour sale and watch the orders roll in.
3. Back-in-Stock Alerts#
Don’t lose a sale just because an item was out of stock. Allow customers to opt-in for alerts, and use Whatsappier to automatically notify them the moment their desired product is available again.
4. Holiday & Seasonal Promotions#
Whether it’s Black Friday or a summer sale, WhatsApp is the perfect channel to cut through the noise. Send a targeted promotion with a special discount code.
5. Customer Feedback & Review Requests#
A few days after an order is delivered, send a polite request for a product review. Make it easy by linking directly to the product page. Positive reviews are social proof that drives future sales.
6. Loyalty Program Updates#
Inform your VIP customers about new loyalty perks, points balances, or exclusive offers. This makes them feel valued and encourages them to use their rewards.
7. Personalized Recommendations#
Use purchase history data to send highly targeted recommendations. If a customer bought a pair of running shoes, you can later send them a message about new running socks or a hydration pack.
Permission is Key
Always make sure you have explicit consent (opt-in) from your customers before sending them promotional messages. A simple checkbox at checkout is a great way to build your marketing list.